Sullivan's and Duggan's Serra Funeral Services

Sullivan's and Duggan's Serra Funeral Services represents the merger of two historic San Francisco funeral families. The Sullivan family opened Sullivan's Funeral Home on Market Street in 1924. The Duggan family—Bud and Madeline Duggan, with sons Bill, Matt, Joey and Dan—began serving Bay Area families through Duggan's Serra Mortuary in Daly City in 1885. Today, both families operate together from their location at 6201 Geary Boulevard at 26th Avenue in San Francisco.

Their service philosophy centers on a straightforward family approach: "Serve families as we would like to be served at the most reasonable cost." The funeral home reports being "the most requested family-owned funeral home in San Francisco," emphasizing personalized service across all denominations and faiths.

Sullivan's and Duggan's Serra promotes individualized memorialization through their trademarked "My Funeral, My Way"® approach, offering Celebrations of Life and Receptions tailored to family preferences.