Advantage, Franklin Strickland Chapel provides caring and compassionate service from start to finish.
1724 McCallie Ave, Chattanooga, TN 37404
Services
The funeral home publishes four separate price lists: Itemized Funeral & Cremation Services, Burial Merchandise, Cremation Merchandise, and Funeral & Cremation Packages. Pre-planning locks in current rates. CareCredit financing is available with immediate credit decision.
The Franklin-Strickland Chapel provides a 250-seat main chapel with mountain views, configurable for religious services or celebration-of-life events. The building includes a dedicated Tahara room for ritual washing, flexible reception space with catering capabilities, and a coffee lounge. An on-site flower shop handles arrangements directly. The facility offers live music capabilities with piano and organ, plus audio/video equipment for custom tribute productions. White limousines are available for family transport.
Services are packaged in tiered bundles designed for budget clarity, with a la carte options available from the General Price List. The arrangement process emphasizes straightforward selection without pressure to upgrade.
Advantage Funeral & Cremation Services – Franklin-Strickland Chapel occupies a distinctive position in Chattanooga's funeral market. The business formed when J. Avery Bryan Funeral Home, Franklin Strickland Funeral Directors, and Prestige Funeral Services merged operations with a specific mandate: delivering modestly priced products and services from a single convenient location. The facility sits on McCallie Avenue between Highland Park and Orchard Knob, positioned eight blocks from Chattanooga National Cemetery.
The operation emphasizes transparency and accessibility. Families can complete arrangements in person, by phone, or via email with electronic signature capability—eliminating the requirement for a funeral home visit. The business promotes an "Advantage Low-Price Guarantee" positioning itself as an alternative to traditional funeral homes without sacrificing service quality. Staff members include personnel specifically noted by customers, such as Felicia and Falecia, who have received public recognition for professional service.
The facility accommodates diverse cultural and religious needs, with specific infrastructure for Jewish ritual washing (Tahara room), incense burning, and Latin music selections. The chapel seats up to 250 guests and features updated audiovisual equipment for multimedia tribute videos, which staff create in-house.
Advantage, Franklin Strickland Chapel provides caring and compassionate service from start to finish.
This business exploited my family financially during a vulnerable time of grief, and the embalming work was so poorly executed it caused additional emotional distress to family members who viewed their loved one. The overall service was inadequate and the funeral home acted unet...
I was treated with care and respect, all my questions were answered and my concerns were addressed. Advantage and their team were very professional and knowledgeable. Their attention to detail made my experience much easier to manage. I would recommend advantage to everyone I ca...
We had a viewing for my Dad held @ this funeral home. They were not only extremely helpful with this process, but we were just handled with amazing care. Bradley Wilkey is truly in the right field of work. Him & Paul were just so sweet & just guided us so gracefully through this ...
Everyone was very professional and caring during my time of grief when making arrangements for my mom. They made me feel very comfortable and were vey attentive to my needs and questions. I would like to thank everyone for all they did for me by listening and all the caring . Th...
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